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Join the Movement: Help shape the Children’s Digital Wellbeing Framework.
What's This About?
The Children’s Digital Wellbeing Accreditation is a new, industry-led standard for digital products, platforms, and services aimed at children.
Who Should Apply?
Companies, developers, or organisations creating digital products, services, or content for children (up to age 16)
Platforms, apps, games, edtech, connected toys, and more
Any organisation working in the children’s digital space
UK and international applicants welcome
Why Join?
Built with the sector: Developed through cross-sector working groups and advisory panels, bringing together practitioners from major technology, toy and media companies alongside academics, safeguarding specialists, educators and parents.
First-to-Market Advantage: Get early access to the framework and expert guidance before the full industry launch.
Strategic Growth: Receive practical, actionable feedback to refine your product’s digital wellbeing impact.
Industry Recognition: Feature in launch PR and sector communications.
Shape the Future: Directly influence the standards that will define the future of the children’s digital sector.
How The Accreditation Works
1. Secure Your Entry with a £1,450 ($1,950 USD) Fee
1. Secure Your Entry with a £1,450 ($1,950 USD) Fee
2. Receive onboarding information and support
2. Receive onboarding information and support
3. Submit your product/service for assessment
3. Submit your product/service for assessment
4. Receive expert feedback and, upon successful completion, your Founding Member Accreditation.
4. Receive expert feedback and, upon successful completion, your Founding Member Accreditation.
Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
What accreditation assets do I receive?
What accreditation assets do I receive?
Once your accreditation is approved you receive the CDWF seal in full digital and print formats, together with the Brand Mark Usage Guidelines.
The seal is licensed to you for the specific product, content, team or individual that was assessed, for the 24 months your accreditation is valid.
Within that scope, use it freely: your website, packaging, app store listings, press materials, social media and trade communications. Display it prominently. It signals a genuine commitment to children's digital wellbeing.
Two things the licence does not cover. It does not extend to other products in your range that have not been assessed. It does not transfer if the product is sold to another organisation. Both are set out in full in the Terms of Approval and Seal Usage.
Will my organisation be featured publicly?
Will my organisation be featured publicly?
Yes. Your organisation will be featured in:
Inclusion on the Good Play Guide website
The inaugural curated list on YouTube Kids
Ongoing webinars and industry conferences over the next several months
Additional opportunities are being finalized
Is there a renewal process or annual fee?
Is there a renewal process or annual fee?
Yes, there is an annual renewal process. We are committed to keeping renewal fees as low as possible. We anticipate renewal fees will be no more than 50% of your initial accreditation investment, reviewed annually.
Are there any Terms and Conditions which apply (T&Cs)?
Are there any Terms and Conditions which apply (T&Cs)?
Yes, we have an entire page dedicated to terms of approval and seal usage guidelines here.
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